Sellers | Miami Real Estate Group

A Step-by-Step Guide

FOR SELLERS

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy-to-follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.

UNDERSTAND WHY YOU'RE SELLING

STEP 1:

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your Realtor® once you choose one so he or she can adjust your selling price accordingly.

DETERMINE SELLING PRICE

STEP 2:

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

START PREPARATIONS

STEP 3:

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

DEVELOP A MARKETING STRATEGY

STEP 4:

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

EVALUATE OFFERS

STEP 5:

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. We will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

ACCEPT AN OFFER

STEP 6:

Once we deem the offer is accepted, we will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the terms, a final contract will be prepared by your agent.

GET READY TO CLOSE

STEP 7:

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, we will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

CLOSE on your Home

STEP 8:

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. We will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your Realtor® to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

WHAT OUR CLIENTS SAY

See why our clients love working with us.

Buyer & Seller

Liz Hogan is by far and away from the best Realtor® I've ever worked with. Her ability to find opportunities where no one else could is truly remarkable. She consistently delivers the best home and properties that I'm looking f...

Tomas C.

Liz is an amazing real estate agent. She is very knowledgeable about the real estate market and has superb negotiating skills. I first worked with Liz in Aug 2016 when I was looking to rent an apartment in Brickell. She was abl...

Krystle S.

We highly recommend Liz! When we first met her at an open house we were impressed with how knowledgeable she was about the area we were interested in buying in that we immediately began working with her. She is very attentive, ...

Buyer

Without question the best experience I have ever had with a broker. For this transaction seller’s side was unresponsive, rude, and uncooperative. Ana went above and beyond to turn the apparent nightmare into a close that went t...

Tatiana B.

Mr. Krotov is a highly professional, experienced, and very knowledgeable agent. In September 2018 he helped me sell my place in Hallandale FL. Mr. Krotov provided highly professional advice on my property valuation, market cond...

Alejandra P.

Highly recommend Liz! We first worked with Liz in 2014 when we were buying our first home - she was able to help us find our dream home very fast, guided us through the buying process and we felt very confident working with her...

Buyer

Ana Guillen is honestly the most professional, welcoming, and understanding real state professional I've met. She helped me choose the apartment of my dreams in New York, she carefully understood my needs, the type of location ...

Laura R.

Ana is currently helping me find an apartment in Miami as I just relocated from New York! She goes above and beyond and fully understands the market and my needs. It was really helpful that she was familiar with both markets an...

Buyer

I worked with a number of agents in Miami before Liz and she is the best by far. She knows the market comprehensively, is an excellent negotiator, and has deep relationships with other brokers which allows her to get special ac...

Buyer | Seller

Professional, knowledgeable, and hard-working. The Agent you want on your side whether buying or selling. I have worked with Liz for many years and continue to work with her in all real estate needs for the company I work with ...

Madeline V.

Worked with Liz on my recent purchase and will refer to her on all my future real estate need. Not only is she knowledgeable and a great negotiator, but she listens. She really listens to your wants and needs until she finds yo...

Seller

Liz Hogan is a phenomenal Realtor®. She helped us out so much when we bought our first house in Miami. Her extensive knowledge about the market enabled us to purchase our house in a wonderful area and then upsize (in the same a...

Seller

Liz was extremely professional and helpful. She really knows the local market and I would highly recommend her. She really took her time and walked us through the whole process. I definitely would call upon her again.

Lika S.

Ana is very persuasive, hardworking and reliable and also a very nice person. It is a privilege to work with her. She is always on time. She is keen on details. She knows exactly what you are looking for.

Kiko G.

Ana did a great job in providing me a list of options available for me. She also did great in getting everything in time for a timely move. Overall it was a great experience and I highly recommend her.

Buyer

With Karen's help, we purchased a condo in Brickell. Excellent transaction, very professional, super fast communication, immediate response on all the questions I had. Will do business again.

Buyer

I just started my MBA in UM and Ana helped me find an apartment, gave me the insights on where to go and what to do in Miami. She is resourceful and smart. I will definitely recommend her.

Charlotte

Ana is an excellent resource not only to sell your property but also to provide market knowledge. My husband and I were extremely happy with her! We will definitely be using Ana again.

Alex B.

I enjoyed working with Karen on the sale of 2 adjacent properties. Karen and his team were always responsive and priced the properties right. Negotiated 5 contracts on our behalf.

Angela V.

Best Realtor® in Miami! I used her professional services to sell my 2 condos near downtown Miami. Liz is very knowledgeable of the Miami market. Highly recommended!

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Seller's Guide

A Step-by-Step Guide

FOR SELLERS

UNDERSTAND WHY YOU'RE SELLING

STEP 1:

DETERMINE SELLING PRICE

STEP 2:

START PREPARATIONS

STEP 3:

DEVELOP A MARKETING STRATEGY

STEP 4:

EVALUATE OFFERS

STEP 5:

ACCEPT AN OFFER

STEP 6:

GET READY TO CLOSE

STEP 7:

CLOSE on your Home

STEP 8:

Congratulations!

WHAT OUR CLIENTS SAY

Buyer & Seller

Tomas C.

Krystle S.

Buyer

Tatiana B.

Alejandra P.

Buyer

Laura R.

Buyer

Buyer | Seller

Madeline V.

Seller

Seller

Lika S.

Kiko G.

Buyer

Buyer

Charlotte

Alex B.

Angela V.

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